I’m amazed how often I come across websites where not even the very basics have been take care of.
First, I’d like to know how much traffic you’re actually getting. Then we can advise how we can improve.
So what do I look at in my SEO Review?
The Website Content:
I look at whether someone has done keyword research. I look not only at the nature of the content, but also how much there is, how it’s been laid out and how current it is. I look at your competitors. You’d be surprised how often content is copied from other sites. Google punishes duplicate content severely. So, I check that if some should copy your content, Google knows that you’re not the culprit.
Heading layouts and tags make a huge difference. Websites that are built with templates often miss the right heading tags. I look at that and whether there are keywords distributed well (and to Google’s liking) across relevant your pages.
Behind the Website:
The technicalities behind the website have a massive impact on SEO performance. Again, with templated websites, these things are seldom adjusted to the new content and your website will never really work it’s way up the search rankings. I check that all that has been taken care of. Alt Tags, Metatags, Titles, Descriptors and clean code. There are many more parameters that I will report on.
You’d be surprised how few web developers actually add your website to Bing and other search engines. I look at that.
Analytics tells us a bit about your customers, how they find you and how that can be improved.
Getting Google Ads wrong can be costly and costly over a long period of time. I check all your Search and Display Campaigns and will tell you where improvements can be made.