An overview of SEO already covers the two concepts. Here we go into a little more detail.
Many page builders available allow us to build websites without much technical expertise. The good thing about that is that we now have many websites that are really well designed from a user experience perspective and are not at all like the clunky-looking sites (some of which sadly still exist). On the down-side, some of the websites that are built with page-builders are lacking in technical SEO. Some technical understanding is required to take care of complete On-Page SEO.
First and foremost, a website has to be “crawlable” by search engines. Surpisingly, we come across some websites where not even that is taken care of, or they are registered with Google, but not with Bing. That’s the first thing that a web developer should do after launching the website.
There is a long list of technical aspects that we at Hello SEO implement. The website has to be fast, even if it is media-heavy. That alone requires some technical understanding beyond just image optimisation and caching.
Some other websites we come across have clearly not enjoyed any form of “keyword research”. We maintain that the web design company and the SEO company should either be the same company, or they should work together very closely. We see keyword research as a critical part of SEO and believe that keyword research should be done before the content and therefore the design of the website is tackled.
The results of the keyword research will touch every aspect of the website; the design, the build, the on-page and the off-page SEO, as well as and perhaps particularly the PPC advertising.
To give you a more complete, but by no means full list of On-Page SEO components, here’s what we at Hello SEO look at.
- Creating Content
- Google Analytics
- Meta Data
- Meta Schemas
- Page Speed
- Mobile Friendliness
- Schema Markup
- more, much more ...
Ultimately we know that Google (and other search engines) set high standards. If not every check we run reports 100% or very close to it, then we’ve failed in our endeavor to achieve the very best On-Page SEO for your website.
Off-Page SEO includes any activity that is done to advertise your website outside of the website itself. This brief overview list is mentioned on our Search Engine Overview page.
- Link Building
- Posting on Social Media
- Commenting on Blogs
- Distributing your Articles and Blogs
- PR that links back to your website
- Guest posting
- and more.
Keep in mind that search engines rate your website on many factors (over 200 in fact) the quality and volume of information, and how well it is distributed, how widely it is read and commented on or engaged with. That makes Off-Page SEO somewhat of a PR exercise. In fact, if you start thinking of your SEO as business PR, then you’re on the right track with Off-Page SEO.
We live in a very connected world and search engines will reward you for connecting.
But we’re careful. Getting your new link distributed to the incorrect or shady link-building sites will harm your SEO more than it will do it good. We work on the premise that Google knows everything about us, so nefarious or black-hat SEO is not something we do. At Hello SEO we work strictly “White Hat”. The vast majority of the work is done in-house.